CREATIVITY X PURPOSE
As your go-to digital marketing agency in the UAE, we specialise in creative
Purpose-driven social media activations and digital campaigns.
We curate custom moments, experiences and communities.
Abu Dhabi Grand Prix 2022
How we used influencer coverage to skyrocket reach, engagement, and footfall.
Using an influencer to engage with race and concert-goers through live coverage resulted in an increase of 158% impressions, 117% engagement,12.94% following and a 39% increase in concert attendance compared to 2021.
Yasalam 2022’s social media coverage aimed to be the bridge that connected fans with their favourite influencers while living the “vibe” simultaneously.
With Sandra Sahi as the cornerstone of our influencer coverage strategy, we were able to make significant progress in broadening our reach, increasing interaction, and attracting a wider audience. Sandra played a crucial role as the social media host for Yasalam throughout the Abu Dhabi Grand Prix weekend.
By employing Sandra, a bilingual influencer with more than 800k followers, we saw a staggering 158% rise in impressions, a startling 117% increase in engagement, a noticeable 12.94% gain in followers, and a surprising 39% increase in concert attendance. In addition to effectively establishing Yasalam After-Race Concerts as an annual must-attend event, this strategic approach also increased our reach, engagement, and foot traffic to previously unheard-of levels.
COMMUNITY-FIRST SOCIAL MEDIA
How we grew and entertained our audience through community-first, trending content and engagement.
We grew EA’s following from 1,045 in 2020 to 42k by 2022 (3,900%), surpassing 94 million impressions and 10 million engagements, achieving an average of 10k organic reel views, ranking 28 keywords, and increasing search traffic by 21.8% in one quarter.
We used community-first content: trending reels, user-generated content, live coverage, social media competitions, and an always-on and proactive community management approach to give users what they were looking for and organically grow Etihad Arena’s community on social media, making Etihad Arena the go-to venue for event organisers in the UAE.
Through utilising the latest reel features, we were able to churn out trending content weekly, achieving an average of 10k organic views per reel.
Through a systematic SEO process, we were able to rank 28 keywords on Google’s first page, 10 of which were in the top 5 positions. We increased organic search traffic by 21.85% in the last quarter.
As the customer is king and you are our customer, here is a list of items that come with your crown at digitalfarm
featuring detailed reporting, quality services, and KPI achievements
Creating content that stands out and resonates with your audience
media marketing strategy
and media buying designed to drive widespread awareness of the initiative and associated events
for all types of businesses,
helping boost your content, and building a community presence
THE BEST CREATIVE AND GROWTH-DRIVEN AGENCY IN DUBAI AND ABU DHABI
digitalfarm, one of the leading agencies in Dubai and Abu Dhabi, is committed to helping clients grow and increase their revenue through organic marketing in the digital space. Our team of professionals is well-versed in the most advanced market trends and Google algorithms, thereby making it possible for us to offer the best SEO services and digital marketing solutions to our esteemed clients.
OUR DIGITAL EXPERTISE
Our company is made up of dynamic developers, website designers, creative designers, social media managers, English and Arabic copywriters, paid media specialists and content producers. Our portfolio demonstrates our versatility in the field of digital marketing. Whether you need a CMS design, a Flash design or a Branding design, we’ll help you make the best possible online impression.
WHAT CAN BE EXPECTED FROM WORKING WITH OUR FARMERS?
Dedicated account manager to communicate with
Strategy sessions on projects
Data review and monthly reporting
Creative ideas to consistently improve and enhance campaigns
Campaign development and optimisation
Continuous brainstorming and strategy-building
WHAT OUR SOCIAL MEDIA SERVICES INCLUDE
At digitalfarm, we run your social platforms so that they not only show off your business but also give your target audience a great experience, immersing your customers in your brand.
- Social Media Strategy
- Social Media Channel Design, Set-up, and Management
- Social Media Policy Design and Implementation
- Social Media Marketing and Advertising
- Social Influencer Engagement
- Developing (and producing) Social Media Content Calendars
- Social Media Community Management
- Social Media Reporting and Analytics
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