How to Write SEO Content That Ranks on Google

SEO content is the type of content that is curated to make your website appear higher in Google searches. It’s like telling Google, “Hey, my website is useful—show it to more people!” The content can be anything from product pages to simple how to guides.

When people search for something, Google looks for websites that coubld be the most relevant. SEO content helps you write in a way that Google understands.

Think of SEO content as the language your website speaks which only Google can understand.

Imagine you have the best shoe store, but no one knows where it is. SEO content is like putting up big signs to show people the way. It helps more people find your business online.

When your website is among ranking among the top 10 on the first page of Google, more people tend to click on it. This means more visitors and, possibly, more customers. So, a good SEO strategy is required to create a good content that can actually help grow your business.

1. Keywords

SEO keywords are the basics for writing SEO content. They are the exact words or phrases people type into Google when searching for something, such as “best digital marketing agency in Dubai.”

By understanding what your audience searches for, you can incorporate these keywords naturally into your content, headings, and meta descriptions. However, avoid overusing them—a practice called keyword stuffing—which can hurt your rankings.

Here are some tips to consider while researching on SEO keywords:

Be relevant to your content. The keyword should be relevant to your business. It should also reflect the main topic of your content. For instance you cannot add a keyword “Best pizza in Dubai” for a restaurant selling sushi.

Have a high search volume. A keyword that has a lower search volume will be difficult to rank. A high search volume refers to the number of people searching for that keyword. A good keyword volume can be anywhere between 100-1000.

Be within your ranking capabilities. It shouldn’t be too difficult for you to rank for. Look to the Personal Keyword Difficulty (PKD %) column to see the ranking difficulty for your specific website. The lower the percentage, the easier it’ll be for your website to rank for that term.

Quality content is the core of SEO. Google will not rank your content if it does not provide value. High-quality content answers readers’ questions, solves their problems, and keeps them hooked .entertains them.

Make sure your content is well-written, free of errors, and includes fresh insights. Adding multimedia elements like images or videos can also enhance your content’s quality and appeal.

Backlinks are links from other websites to yours, and they act as “votes of confidence.” When reputable sites link to your content, it tells Google that your website is trustworthy and authoritative.

Now the question arises how can you earn premium backlinks? Well, the answer is  simple: by creating premium content that can relate to the readers and keep them engaged.

As the mobile usage is increasing, more and more web traffic is coming from mobile devices. According to a survey on mobile device internet usage stats, over 60% of traffic comes from mobile devices.

Due to higher traffic from mobile devices, Google prioritises websites that provide a seamless user experience on smartphones and tablets. This means your website should load properly on smaller screens, with text that’s easy to read and buttons that are simple to click.

A responsive design that adjusts to different screen sizes is essential to keep both users and Google happy.

No one likes a slow website, and neither does Google. Page speed directly affects user experience, as visitors tend to leave websites that take more than a few seconds to load.

Tools like Google PageSpeed Insights can help you identify and fix issues that are slowing down your site. Optimizing images, enabling browser caching, and reducing unnecessary scripts are just a few ways to speed things up.

User experience (UX) is about how easy and enjoyable it is for visitors to use your site. A good UX means your website is visually appealing, easy to navigate, and offers clear, actionable content.

If visitors can quickly find what they’re looking for and they decide to purchase, they’re more likely to remain on your site, boosting your rankings.

Avoid cluttered designs, confusing menus, or unnecessary pop-ups that can frustrate users.

Meta titles and descriptions are short pieces of text that summarise your webpage in search results.

A well-crafted meta title should include your primary keyword and give users a clear idea of what your page is about.

The meta description provides a little more detail and acts as a teaser to entice users to click. For example, a title like “Best Social Media Marketing Agency in Dubai – Top SEO Writing Tips to Try” is engaging and keyword-optimised.

Images enhance the visual appeal of your content, but Google needs text descriptions to understand them. Alt text is a brief description of an image that helps search engines interpret its purpose. For instance, if you use an image of a margherita pizza, the alt text could be “Freshly baked margherita pizza with basil and mozzarella.” Adding alt text not only improves SEO but also makes your site more accessible to visually impaired users.

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Longer, detailed content tends to rank better on Google because it covers a topic thoroughly. Articles with 1,500 words or more often provide more value to readers, keeping them on your site longer. However, quality always trumps quantity—don’t write lengthy content just for the sake of it. Focus on answering your audience’s questions and structuring your content with headings, bullet points, and visuals to make it digestible.

Google loves fresh content. Regularly updating your website with new blog posts, articles, or updates signals to search engines that your site is active and relevant. Even refreshing old content with updated information or new keywords can improve rankings. A consistent content schedule not only helps SEO but also keeps your audience engaged and returning for more.

1. Start with Research:

Find out what people are searching for. Use free tools like Google Keyword Planner to pick SEO keywords for your business.

For example, if you’re writing about cats, choose words like “best cat toys” or “how to groom a cat.”

2. Write for People, Not Just Google:

Your content should be easy to read and solve a problem.

Don’t just stuff your content with keywords like a turkey on Thanksgiving. Instead, use them naturally in your headings, paragraphs, and even image descriptions.

3. Structure Your Content:

Break your writing into sections with clear headings. This makes it easier for readers to scan and for Google to rank.

For instance, this blog uses headings like “What is SEO Content?” and “How Important is SEO Content?”

4. Use Internal and External Links:

Link to your own pages (internal links) and trustworthy websites (external links). This helps readers and shows Google that your page is connected to good information.

5. End with a Call to Action:

Tell your readers what to do next, like “Click here to learn more!” This keeps them engaged with your website.

Writing SEO content is just the first step. You need to share it with the world! Post your articles on social media, email newsletters, or even in online forums.

Encourage your readers to comment or share your content. When more people interact with your page, Google notices and ranks it higher. Think of it as spreading the word about your lemonade stand. To bring out the best SEO-friendly content on your website partner with the best SEO marketing agency in the UAE.

1. Google Keyword Planner: Helps you find popular keywords people are searching for.
2. AnswerThePublic: Discover common questions people ask about your topic.
3. Grammarly: Makes your writing clear and free of mistakes.
4. Hemingway App: Checks if your content is easy to read.
5. Canva: Create eye-catching images for your blogs.
6. Google Analytics: Tracks how your content is performing and what people like.
7. Yoast SEO (for WordPress): Guides you to write SEO-friendly content.
8. Ubersuggest: Offers keyword ideas and SEO tips.
9. BuzzSumo: Shows popular topics and content trends.
10. Moz Link Explorer: Checks the quality of links pointing to your site.

SEO content may sound tricky, but it’s really just about helping Google and people find your website. With simple steps like using the right keywords and promoting your content, you can make your website shine.

So, grab your SEO toolkit, follow the steps, and start creating content that ranks! The more you practice, the easier it gets. Ready to write your next SEO masterpiece?