How to Write a Catchy Bio for Instagram : Tips for Business Profiles

A bio on Instagram is an important element of a business profile. They enhance discoverability through keywords and help users understand what your business does in just one glance.

Furthermore, the bio is the first thing people see after the Instagram username when they visit your profile. Writing a catchy bio that informs users of the purpose of your business is important. On a platform where your competitors are so easily accessible, your bio could be the difference between sticking to your profile or finding another.

Overall, a catchy bio drives organic traffic to your profile and, inevitably, to your website and services.

An Instagram bio can be changed as many times as you want, so don’t be afraid to try things out. Here are two simple things you can add or change to your current bio for your business profile.

There are over 1500 categories to choose from and selecting the most accurate one is crucial. This is one of the keys to unlocking organic visitors to your profile and helps to connect with your target audience.
Selecting a business category takes less than 2 minutes with these 6 simple steps:

1. Go to settings
2. Go to account
3. Make sure the account is Public
4. Switch to a business account
5. Click category
6. Browse the selection and select the most accurate one

Once you have done these steps, your business profile will naturally begin to grow with the right audience.

A key to a successful business profile is keeping the attention of users. If your bio is packed with irrelevant information, emojis or links, you risk losing their attention very quickly.

Does it inform? Ensure that the information you choose to include in your bio holds value. For example, if your business is based in only one or two areas, include the locations in the bio. This will act as a keyword and make your business more discoverable in these specific areas.

Is it relevant? Everything in your bio needs to be relevant to your business. Avoid using lots of emojis that can be distracting from the main purpose of your bio, which is to draw people towards your business.

Does it serve a purpose? If you don’t think it does, remove it. Doing this will keep the attention on the valuable parts of your bio rather than unnecessarily taking up attention.

Instagram limits its users to only one link in their bio but a great way around this is Linktree. This generates a single link to a page where multiple of your business links can be found directly. How do I get a Linktree link?
1. Sign up to Linktree online
2. Customise your dashboard with links to more of your business pages
3. Use the unique link provided and add it to your Instagram bio
Once this is set up in your bio, users can click on it and are led to a page where they can navigate to the links that you added to your dashboard.
Why is Linktree good for a business profile?

This is an efficient way of sharing more than one important link at a time and provides various destinations for the audience to go to. Linktree also analyses the number of clicks each link receives so you can keep track of the popularity of each one.

An easy way of getting visitors to engage with your business further is to provide a call to action. Once you have gained their attention you must maintain it by giving them the next steps to learning more about your business, booking your services or visiting your website, similar to what can be done with Instagram captions.

Some good calls to action you could consider are:
• ‘Visit our website for more information’ – This will help to naturally drive traffic to more of your platforms and expose visitors to more insight into your business.
• ‘Follow these links for more information’- Providing extra links can send users into a deep dive into your business where they can find exactly what they want to know.
• ‘Book your consultation today’- Giving a clear instruction can encourage more engagement with your business and gives your bio a clear purpose.
• ‘Click here to get 20% off’- Creating a sense of urgency for limited-time offers tempts people into taking immediate action.

With an effective call to action, your Instagram bio will help you achieve your business goals and give users guidance on what to do next.

Your Instagram bio is a significant part of your business profile and is a powerful marketing tool which can help it grow. A catchy bio provides key information, boosts discoverability and helps your business reach your target audience. Partnering with the top social media agency in Abu Dhabi can help to improve your business profile in countless more ways.

You have learnt that by selecting the best business category, keeping the content purposeful and using tools like Linktree, you can optimise your bio as an efficient tool for your business.

Remember that there is no limit to how often you can change your bio, so don’t be scared and try things out! If you try out a call to action and it doesn’t seem to be having the impact you want it to, try a new one to find what works for your business profile.