How to Repost on Instagram: A Simple Guide

Reposting content on Instagram is one of the simplest ways to stay active without constantly creating new posts. For brands, creators, and small businesses, understanding how to repost on Instagram can save time while still keeping your profile engaging and relevant.

Many businesses rely on a top-rated social media agency to manage reposting and content planning, but the process itself is straightforward. Once you know the basics, you can repost confidently while maintaining a professional and ethical presence on Instagram.

Reposting on Instagram means sharing content that was originally created by someone else on your own profile or story. This could be a photo, reel, video, or story posted by another user.

People repost content to:

• Share customer reviews and testimonials
• Highlight user-generated content
• Support collaborators or partners
• Stay consistent without daily content creation

When done correctly, reposting builds trust and shows that your brand values its community.

Yes, reposting is allowed, but it comes with responsibility.

You should always credit the original creator by tagging their username. If the content is private or not meant for sharing, ask for permission first. Never crop out watermarks or remove credits, as this can damage your credibility.

Following these basic rules keeps your account respectful and professional.

Reposting to stories is the easiest method and does not require any extra tools.

If someone mentions your account in their story, Instagram gives you the option to share it.

The steps are simple:

1. Open your Instagram direct messages
2. Find the story where you were tagged
3. Tap “Add to your story”
4. Adjust the placement and post

You can add text or stickers if needed, but even a clean repost works well, especially for testimonials and shout-outs.

You can also share a regular feed post to your story, even if you were not tagged.

Here is how:

1. Open the post you want to share
2. Tap the share (paper plane) icon
3. Select “Add to story”
4. Post it

This creates a clickable story that sends viewers to the original post, which is great for collaborations and content support.

Instagram does not offer a built-in repost option for feed posts, but you still have two practical ways to do it.

Screenshot or Screen Recording

For photos, you can take a screenshot, crop it neatly, and upload it as a new post. Always mention the original creator clearly in the caption.

Use a Reposting App

Third-party apps allow you to repost while keeping the original username visible. These are useful if you repost content regularly, especially videos or reels.

Both options work well as long as credit is given properly.

Reposting works best when it is done thoughtfully.

Add context to every repost. A short caption explaining why you are sharing the content makes it feel intentional and authentic.

Do not repost everything. Choose content that matches your brand tone and audience interests.

Timing also matters. Understanding when to post for better engagement can help reposted content reach more people and perform just as well as original posts.

Reposting is a powerful growth tool when used strategically.

It encourages followers to tag your account, knowing they might get featured. This increases interaction and builds stronger community relationships.

Reposting also supports long-term strategies to get more followers, as people are more likely to follow accounts that acknowledge and share user content. Over time, this helps create a loyal and engaged audience.

One common mistake is reposting without permission or credit. This can harm your reputation and lead to complaints.

Another mistake is sharing low-quality content. Poor visuals reflect badly on your brand.

Some accounts repost too often, making their feed feel unoriginal. Balance reposted content with your own posts to keep your profile fresh.

Knowing how to repost on Instagram properly helps you stay consistent, build trust, and grow engagement without extra effort. Reposting is not about copying content. It is about sharing meaningful moments, supporting your community, and staying visible in a busy digital space.

When done with the right approach, reposting becomes a simple yet effective part of your Instagram content strategy.